On the occasion of the Fashion Follows Function ( June – September 2018 Milan Fashion Week), ConCreTeLab designed a three-dimensional exhibition for the Swiss brand X-BIONIC®. IT’S ME is made up of three-dimensional letters in light soul, covered in polyurea with inserts in backlit floral foils.

Ideal for outdoor environments, it plays a fundamental role in communication on the imposing of a brand of strong appeal.